I love the way this clay smells. The scoops is nice and easy. I've found that starting small with the scoops helps in the breakdown process. Application is easy enough for a clay on the drier side. Styling is easy, as well. Hold is great. It lasts throughout the entire day and the scent lingers along with it. The only negative I experienced is flaking, or rather, visible powdery residue in the hair. Overall, a great smelling and good performing product.