Let me start off with a simple, if you're looking for a matte product that lasts all day and allows you to restyle as you wish then this is the stuff for you. You can apply it 2 ways right out of the shower when you towel dry your hair, style your hair how you want with this and then hit it with the blow dryer. Or you can dry your hair and use a little bit more on dry hair to get your style. Either way works just as well as the other. Best part of this product is it washes out with warm water.