There is beard butter, then there is grave before shave beard butter. The bay rum is different from others and to be honest is the best smelling of all of them. The product itself is top notch. It's good for all day and with my longer beard I use before bed as well. I now use this more then oil as the ingredients have all that oil does pretty much with a little added control but not heavy like a balm. Perfect product for me. :) best seller in the game also.